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Kim Kardashian breathes new life into Marc Jacobs for Fall 2023
What Happened: The perpetually busy Kim Kardashian has a new gig: being the face of Marc Jacobs’ Fall 2023 campaign. Styled by i-D editor-in-chief Alastair McKimm and photographed by London-based...
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Top 5 Douyin KOLs fueling China’s travel economy
Subscribe to our Jing Beauty newsletter here to get the latest news on China’s world of beauty and wellness. China’s travel industry is steadily recovering from the pandemic. A three-year backlog of...
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Inside NBA star James Harden’s China livestream success. Is it replicable?
Ten thousand bottles in five seconds. It’s an impressive number that would leave any seller in disbelief and doing a celebratory cartwheel on camera. That is, if they’re not accustomed to Chinese...
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In a viral upset with 1 billion views, China’s top beauty anchor Li Jiaqi...
What Happened: China’s top livestream anchor Li Jiaqi, also known as ‘Lipstick King’ and Austin Li, today apologized on Weibo for inappropriate remarks he made to a consumer during one of his...
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From Xiao Zhan to Eileen Gu: Milan Fashion Week secures spotlight leveraging...
Host to luxury’s biggest brands, the Spring/Summer 2024 edition of Milan Fashion Week (MFW) is under the media and fashionistas’ spotlight. The anticipated debut shows of Sabato de Sarno for Gucci and...
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Why can’t we quit supermodels?
A new documentary series is bringing supermodels like Cindy Crawford, Linda Evangelista, Naomi Campbell and Christy Turlington back to the spotlight. But the show also highlights fashion’s inability to...
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Blackpink’s Lisa ignites controversy on Chinese socials with cabaret performance
While Paris Fashion Week runways have dominated headlines in recent weeks, it was another event in France’s capital that almost broke the internet. A series of performances last week by K-pop girl...
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Move over K-pop idols: Thai stars want a slice of the luxury pie too
What Happened: Blackpink member Lisa isn’t the only star of Thai descent securing the bag — literally and figuratively. On October 9, Gucci appointed Thai actress Davika Hoorne as its new brand...
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Douyin’s e-commerce clampdown: platform cancels controversial sales star Xinba
What Happened: Popular livestream anchor Xin Youzhi, known as Xinba and ‘sales king,’ was banned by Douyin at noon on November 2 for repeatedly publishing false information, insulting people, and...
View ArticleWhy AI influencers are the big winners of this year’s Singles’ Day
Livestreaming is big business in China, and rapidly getting bigger thanks to a new type of presenter. Four times more broadcast rooms opened in the first 10 minutes of this year’s Singles’ Day shopping...
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